As the business sector has grown worldwide so, the branches of industry have also increased in number during the last few decades. Out of different business sectors, Digital Marketing is also a primary source of income for various companies based all over the world. The term digital marketing is referred to the marketing that uses the different electronic devices including Televisions, computers, tablets, smartphones, cell phones, and game consoles to engage with the shareholders. Digital Brand Engagement is also a part of Digital Marketing. Here is a statistic report showing the most recent advertising revenue by format statistics as per 2016 facts and figures.
In this report we’ll highlight the following aspects:
- Which advertising format had the maximum percentage of revenue share?
- Which advertising medium has the highest annual revenue?
Statistics on Advertising Industry Revenue as per 2016 facts and figures
| Source of Income | Spending in 2013 (Percentage) |
Spending in 2014 (Percentage) |
|---|---|---|
| Search | 43% | 38% |
| Mobile | 17% | 25% |
| Banner | 19% | 16% |
| Digital Video | 7% | 7% |
| Classifieds | 6% | 5% |
| Lead Generation | 4% | 4% |
| Rich Media | 3% | 3% |
| Sponsorship | 2% | 2% |
Advertising Revenue by Type of Media
| Facts | Figures |
|---|---|
| Internet | $67,000,000,000 |
| Broadcast Television | $46,000,000,000 |
| Cable Television | $25,200,000,000 |
| Radio | $17,200,000,000 |
| Newspaper | $16,700,000,000 |
| Magazine (Consumer) | $12,800,000,000 |
| Out of Home | $8,400,000,000 |
| Video Game | $1,000,000,000 |
| Cinema | $800,000,000 |
Source & Verification
- Source : Interactive Advertising Bureau
- Verification Date : May 30th, 2015
